SuperLenny Casino set to close at the end of 2018
Gaming Innovation Group (GIG), have announced that they will be ceasing operations at SuperLenny casino after strategically reviewing their Gaming Operators vertical. The move is meant to help the company increase its profitability and long term sustainability.
As a number of markets that GIG targets are experiencing re-regulation that is leading to some consolidation in the industry. The company plans to focus on its brands that are the strongest performers with the intention to be more efficient and competitive. SuperLenny will cease to operate as a casino at the end of 2018.
In the announcement, Gaming Innovation Group reiterated its position that affiliates are an important part of their success and that this move is, in part, geared towards helping them thrive using the GiG ecosystem. All players at SuperLenny will be migrated to GIG’s others brands, which currently include Guts Casino, Highroller Casino, Rizk Casino, Kaboo Casino, Thrills Casino and betspin Casino.
All affiliate tags will be transferred to the applicable casino players are migrated unless a player already has an account with the applicable casino, which in those cases, the player will remain with the referring affiliate. Commissions will remain based on a revenue share model.
About Gaming Innovation Group
Gaming Innovation Group is a technology company that operates within the iGaming sector. They offer customers of their casino’s cutting-edge technology through their B2B products, performance marketing and cloud-based services.
The company focuses on providing high impact experiences at each of their seven casino products. Each is designed to offer multiple gaming platforms, and this is where GIG has been able to differentiate itself from other gaming operators within the iGaming industry.
Currently, the Gaming Innovation Group supports more than two million players around the world in various markets and transacts over six million transactions daily. They are known around the industry for being innovators in software development focused towards the iGaming industry.
Category: Gambling industry