Playson and Kindred Group are embarking on a new partnership

Partenariat Playson Kindred

On this May 26nd, the Swedish iGaming operator Kindred Group has started to conduct a comprehensive partnership with Malta-based provider Playson.

Due to this deal between the new partners, Playson will be available to launch its own games all across Kindred Group’s online casinos and sportsbook brands. On the other hand, as the operator, Kindred Group will have the authority for publishing more than 50 games, including the latest ones. Today, Playson has some of the most popular slot games, such as Vikings Fortune slot, and 3 Fruits Win slot.

Furthermore, the gamers from Kindred Group will be able to play exclusive gem games by Playson.

Playson has entered the iGaming industry as a supplier in 2012. Since that date, it has been growing gradually by creating partnerships with operators from all around the world. Despite being a Malta-based provider, the professionals of Playson are spread across Ukraine, Greece, Malta, and the UK.

As an MGA and Gambling Commission licensed provider, today, Playson has more than 10 operator partners, including Jokerbet, Hero Gaming, and 1xBet.

On the other side of the deal, Kindred Group is one of the biggest operators all around the world. With its gradually growing number of players, more than 10 offices all around the world, and licenses from the legal authorities, the operator gives an excellent opportunity to grow together. 

Today, Kindred Group operates 11 online casinos and sportsbook brands which have more than millions of players in total.

The headquarters of Kindred Group are absolutely confident about what Playson can bring to the table. Also, they are champing at the bit for servicing the comprehensive portfolio of the provider.

Certainly, the members of Playson have the same attitude. They said they are delighted to be growing their global footprint with Kindred. In addition to that, they are aware of the fact that working with such a respected operator will engage them to gamers from all around the world.

Our Impression

As a result of this partnership deal, Playson will have a great chance to enlarge its market share via presenting its games on the new igaming platforms. Moreover, it is a great opportunity for Playson to present its brand value as best as possible in various new markets.

Furthermore, the provider is confident about its slot games to add quality and variety to the operator’s brands by maintaining more than 50 slot games. In other respects, it is splendid to add another partnership with another first-class provider for Kindred Group.

With this agreement, both of the parts are expecting to have a sustainable and productive business relationship. So far, it seems like the partnership is going to have a bright future.

In light of this information, we think that move will globally increase both the provider’s and the platform’s brand value.

Category:   Gambling industry

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