Collaboration Playtech and Warner Bros. – Multi-year branded games deal
Playtech is definitely one of the well-known casino games provider with gambling software that supports sports betting, casino (both online and land-based), bingo, poker and live casino. Playtech already claimed a big market share within the casino industry with popular titles including but not limited to Iron Man 2, The Incredible Hulk and Pink Panther.
After Marvel, MGM, NBC Universal and HBO, Playtech now signed a multi-year branded games deal with Warner Bros. Consumer Products on behalf of DC Entertainment. With this strategic deal, Playtech again moves forward to deliver branded games with mass-market appeal which surely broadens the reach to new audiences for its clients. CEO of Playtech, Mor Weizer, said: “Playtech’s best performing in-house and premium branded casino slot content will be further strengthened through our partnership with Warner Bros. Consumer Products and the launch of the DC Comics branded games. Our licensees will benefit from the best omni-channel gaming content the market has to offer. We look forward to a long and prosperous relationship with Warner Bros. Consumer Products and are all excited to see the outcome of the DC Comics-themed games when they are delivered later this year.”
Playtech now can add four iconic DC Comics Super Hero titles to its portfolio, including Superman I and II, Green Lantern, Man of Steel and Batman Classic TV Series. Starting 2017, Playtech will release remaining four video slots based on these DC Super Hero properties. The first two slots, Batman & The Joker Jewels and Batman & Catwoman Cash are already released to the live environment and allows players to hit one of four different DC Super Heroes Jackpots, including a Mega DC Super Heroes Jackpot shared in all slots in these series.
Category: Gambling industry