Betsson expands to Belarus with Europebet

Betsson Europebet Belarus Expansion

Betsson, a Stockholm listed online gaming company has announced the launch of their Europebet brand in Belarus. The operator seems to have an unlimited thirst for expansion now that they have focused towards the Eastern European market. In addition to the launch of the Europebet brand, the company will also set up shop in a brand new office in Minsk, the capital of Belarus.

The iGaming firm has often been the topic of the news items. Just recently they came with the news of entering the Greek market with their Betsson casino brand after securing an online casino and betting license from the Hellenic Gaming Commission. The expansion of Betsson Group throughout Europe and in other continents just indicates how strong and healthy the company is and living up to their ambition of outgrowing the market in a sustainable and profitable manner. to offer various gaming products for Belarusians

In an official press release the gaming giant stated that they will be offering multiple gaming products in the Republic of Belarus. To start with they will offer casino games, sports betting and poker under their domain. This will actually be the first operator that offers poker to Belarusians.

Furthermore, Betsson mentioned that they already have a diversity of gaming suppliers on-deck to start their operations. They are also working on getting even more gaming providers on board to offer a wider selection of games. The Live Casino offering will be launched in the very near future as well. That makes a full gaming product. Covering many gaming related products under one ‘roof’, this will definitely become the go-to site for Belarusians.

Pontus Lindwall, CEO of Betsson AB commented,

“Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy. We started looking into this market back in 2019 and have been preparing for this expansion ever since. As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk.”

The fact that Betsson is also opening up a new office in Minsk is definitely interesting. This basically indicates that they are in it for the long term and want to become a major player in the Eastern European market. Betsson will be handling local operations and customer support services in their newly opened Minsk office.

Category:   Gambling industry